Enablement in Action: An Evidence-Based Approach to Sales Performance

Sales enablement continues to be difficult to define, partly down to it’s rapid evolution and differing incarnations across organizations.

What is clear is that it has matured.

What was once viewed primarily as training or content support is now increasingly recognized as a strategic performance lever — one that sits at the intersection of sales execution, leadership capability, talent strategy, and organizational design.

Enablement in Action was founded on this belief.

I work with sales, revenue, and people leaders to design enablement that is not only practical, but evidence-based — informed by research in adult learning, organizational performance, coaching psychology, and strategic HR.

Why Enablement in Action Exists

After more than a decade leading global enablement and leadership development initiatives across technology, SaaS, and complex sales environments, one pattern consistently emerged:

Enablement fails when it is treated as a sum of singular activities — it succeeds when it is treated as a holistic business system.

Enablement in Action exists to help organisations:

• Align sales enablement strategy to business goals and performance outcomes

• Improve talent fit and development through psychometric insight

• Strengthen leadership capability and decision-making

• Accelerate new-hire effectiveness and reduce time to productivity

• Support sustained performance through targeted coaching

  
  

Our work is deliberately outcome-focused, connecting enablement to metrics such as pipeline progression, sales velocity, leadership effectiveness, and time-to-productivity.

Practitioner-Led. Evidence -Based. Business-Aligned.

My background includes:

• designing and scaling global sales enablement strategies,

• leading high-performing enablement teams,

• building onboarding and accreditation programmes for sellers and leaders,

• launching GTM and coaching playbooks,

• developing performance dashboards and enablement metrics,

• and enabling frontline managers to coach with confidence and consistency.

  
  

This work has been recognised through industry awards and sustained commercial impact — but more importantly, it has been tested in live sales environments where results matter.

Alongside my corporate roles, I pursued formal study to deepen the science behind what I was seeing:

• MSc in Strategic Learning & Development (DCU)

• Higher Diploma in Coaching / Level 9 (UCC)

• Train the Trainer and Aslan Other-Centred Selling Certified Trainer

• Qualified Psychometric Assessor, bringing evidence into conversations about behaviour, potential and fit

  
  

These programmes gave me the theory, models and research base to match what I was experiencing in practice: that strategy, structure, leadership, learning and behaviour are all parts of one performance system.

Enablement in Action brings this dual approach to every engagement: practical, credible, and grounded in business reality.

How We Help

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Our services are designed to support leaders at critical moments of change, growth, or performance pressure.

Enablement in Action is my way of bringing together:

• Sales Enablement experience

• Strategic Learning & Development

• Coaching psychology

• Psychometric insight

• Organisational performance thinking

Instead of seeing enablement as “a department”, I see it as a design philosophy:

How do we design organisations so that people can do their best work consistently?

In practice, that looks like:

Leadership Development & Coaching

Helping leaders build the behaviours, mindsets and skills that actually drive performance: clarity, communication, coaching, accountability, psychological safety.

Performance Enablement Strategy

Looking at the whole system—roles, expectations, capability, processes, tools, metrics—and aligning them to the results you want.

Onboarding Optimisation

Turning onboarding from a checklist into a structured, evidence-based ramp that reduces time to productivity and sets people up for success.

Learning Experience Design

Using learning science to design experiences that don’t just “inform” people, but change how they think, behave and perform.

Psychometric Assessment & Insight

Bringing data and evidence into leadership and team development, instead of relying on guesswork or bias.

Who Enablement In Action Works With

Enablement In Action partners with organisations and leaders who recognise opportunity for  performance growth.

We typically work with:

• Sales, Revenue and GTM leaders seeking consistency and predictability

• HR and Talent teams looking for a scientific data point on hiring to ensure fit and reduce attrition

• HR and L&D leaders looking to increase real performance impact

• Senior leaders navigating growth, change or complexity

• Enablement teams ready to move from delivery to design for outcomes and impact

• Managers who want to lead, coach and develop people effectively

  
  

Our bespoke approach ensures we take the time to understand:

• your commercial objectives,

• your leadership culture,

• your existing systems and constraints,

• and the realities faced by your sales teams.

  
  

Enablement in Action is designed to complement internal teams, strengthen leadership capability, and leave behind clarity, structure, and momentum.

Let’s Start With a Conversation

I don’t believe in generic answers. Every team, every organisation, and every leader has a unique context.

If you want to understand how enablement, leadership and organisational design are influencing performance in your organisation, the best place to start is with insight.

👉 Book a complimentary Performance Enablement Diagnostic

In our 30-minute session, we’ll:

• Explore your current performance challenges

• Identify whether they’re capability, design, leadership or culture-related

• Outline a few practical next steps you can take immediately

Or, if you’d simply like to say hello or share what you’re wrestling with right now, you can reach me at:📩 martin@enablementinaction.com

Enablement In Action exists to turn strategy into performance — deliberately, measurably and sustainably.

Thank you for reading my first post—and for joining me at the very beginning of this journey with Enablement in Action.

I’m excited to see where it takes us!